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Power of word of mouth

Power of word of mouth

This week, when I was updating some training notes for the “Great Service” course I teach, I ran across this excellent set of principles from a new (Kindle) book on word of mouth marketing (and its servicing implications.) My slight…

By admin | August 15, 2012 | Marketing, Readings, Service, Training | No Comments |
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Membership Marketing Myopia rich

Membership is about what it can deliver (potentially) In some organisations, I notice complacency, and / or ignoring what “customers” want. It’s easy for any organisation to get waylaid by its own needs and interests, rather than what they offer…

By admin | August 4, 2012 | Marketing | No Comments |
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