Hi. One of the marketers who we greatly respect is Seth Godin, one of the key gurus of marketing in the last 20 years. Among other things, Seth Godin argues that an organisation should create itself and its services so they are easy to â€œsellâ€. Ideally, any organisation should easily attract and â€œpullâ€ members to it, rather than the much harder work of â€œpushingâ€ membership, services, products etc. To do this, he says you need to create yourself as â€œremarkableâ€. He sums it up by saying that brown cows are boring and everywhere. You need to create a purple cowâ€¦because that will get noticedâ€¦ and this is THE key factor in marketing. Ipads and Iphones are good examples of this.
We're not suggesting that you wonâ€™t still need to recruit, sell, market etcâ€¦ but we do think itâ€™s possible to do it faster, easier, and at less costâ€¦. if you get the strategy and structure right first.
So we often look at strategy and suggestions of what might be done to create such a highly sellable organisation and service.