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How to get up to 80% of your converted leads from content marketing

How to get up to 80% of your converted leads from content marketing

Last night I went to a Meet Up that was addressed by Michael Flores on Content Marketing. He told his story of things that have worked and not worked as he has evolved his business marketing. He now gets 60-80%…

By admin | November 28, 2012 | Marketing, Meetup, Social Media | No Comments |
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Interesting MYKI saga of customer care or not?

Interesting MYKI saga of customer care or not?

Saga of MYKI continues.  They apologise…which is good. No other key customer care responses. Shame so much public funding spent on a system with key shortcomings & inefficiences.  Such dramas also encourage people to take cars rather than public transport.…

By admin | October 5, 2012 | Service, Training | No Comments |
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Case study in customer service failure by MYKI

The little saga below is a story of exactly what should not happen with customer service and technical systems.  And when it does happen, what should be done by well informed and well trained customer service folk in order to…

By admin | October 3, 2012 | Service | No Comments |
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